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The Times August 2010
The Times: sale back at 1994 level
The Times: sale back at 1994 level

ABCs: The Times slips below 500,000 for first time in 16 years

This article is more than 13 years old
News International flagship sinks towards pre-price war level in a grim month for the quality daily papers

The Times's circulation fell below 500,000 last month for the first time since April 1994, during its price war with the Daily Telegraph.

All of the quality daily newspapers suffered circulation falls in August, a traditionally bad month for newspapers, according to figures released by the Audit Bureau of Circulations today.

The newspapers which have cut bulks and/or overseas circulations were the biggest fallers: the Daily Telegraph was down 17.33% year on year, the Times fell 14.23% year on year and the Guardian was down 12.61% year on year.

The Guardian distributed 17,000 fewer overseas copies compared with August 2009, while the Times and Daily Telegraph's year-on-year comparisons are adversely affected by their dropping of bulks.

The Daily Telegraph

Headline circulation: 673,010

Month-on-month change: -0.79%

Year-on-year change: -17.33%

UK and Ireland paid-for circulation: 629,011 (93.4% of total)

Overseas: 43,999

The Times

Headline circulation: 494,205

Month-on-month change: -1.67%

Year-on-year change: -14.23%

UK and Ireland paid-for circulation: 444,065 (89.8% of total)

Overseas: 50,140

Financial Times

Headline circulation: 376,564

Month-on-month change: -0.51%

Year-on-year change: -4.87%

UK and Ireland paid-for circulation: 72,611 (19.3% of total)

Overseas: 271,151

The Guardian

Headline circulation: 272,112

Month-on-month change: -1.85%

Year-on-year change: -12.61%

UK and Ireland paid-for circulation: 248,032 (91.2% of total)

Overseas: 24,080

The Independent

Headline circulation: 182,416

Month-on-month change: -0.85%

Year-on-year change: -2.89%

UK and Ireland paid-for circulation: 95,783 (52.5% of total)

Overseas: 23,759

Headline circulation includes lesser rate sales, subscriptions, bulks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the public – and distribution in Ireland and overseas. UK and Ireland paid for circulation excludes bulks and overseas distribution

More on this story

More on this story

  • Newspaper ABCs are grim all round

  • ABCs: Daily Mail, Star and Express bring in month-on-month rises

  • ABCs: Edinburgh festival season lifts Scottish sales

  • ABCs: Mail on Sunday, Sunday Express and Daily Star Sunday in monthly rise

  • ABCs: Sunday Telegraph and Independent on Sunday post rises

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