The Times's circulation fell below 500,000 last month for the first time since April 1994, during its price war with the Daily Telegraph.
All of the quality daily newspapers suffered circulation falls in August, a traditionally bad month for newspapers, according to figures released by the Audit Bureau of Circulations today.
The newspapers which have cut bulks and/or overseas circulations were the biggest fallers: the Daily Telegraph was down 17.33% year on year, the Times fell 14.23% year on year and the Guardian was down 12.61% year on year.
The Guardian distributed 17,000 fewer overseas copies compared with August 2009, while the Times and Daily Telegraph's year-on-year comparisons are adversely affected by their dropping of bulks.
The Daily Telegraph
Headline circulation: 673,010
Month-on-month change: -0.79%
Year-on-year change: -17.33%
UK and Ireland paid-for circulation: 629,011 (93.4% of total)
Overseas: 43,999
The Times
Headline circulation: 494,205
Month-on-month change: -1.67%
Year-on-year change: -14.23%
UK and Ireland paid-for circulation: 444,065 (89.8% of total)
Overseas: 50,140
Financial Times
Headline circulation: 376,564
Month-on-month change: -0.51%
Year-on-year change: -4.87%
UK and Ireland paid-for circulation: 72,611 (19.3% of total)
Overseas: 271,151
The Guardian
Headline circulation: 272,112
Month-on-month change: -1.85%
Year-on-year change: -12.61%
UK and Ireland paid-for circulation: 248,032 (91.2% of total)
Overseas: 24,080
The Independent
Headline circulation: 182,416
Month-on-month change: -0.85%
Year-on-year change: -2.89%
UK and Ireland paid-for circulation: 95,783 (52.5% of total)
Overseas: 23,759
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